Ceramic industry development trend analysis: daily ceramic consumption continues to high-end/health/environmental protection development.


Release time:

2017-11-10

China Business Intelligence Network News: Ceramics (Ceramics), ceramics are the general term for pottery and porcelain. People invented pottery as early as the Neolithic period about 8000 AD. Common ceramic materials are clay, alumina, kaolin, etc. Ceramic materials generally have high hardness, but poor plasticity. In addition to being used in food and decoration, ceramics also play an important role in the development of science and technology. Ceramic raw materials are the earth's original resources of a large number of clay after quenching. However, clay is tough, plastic when exposed to water at normal temperature, slightly dry and carvable, and fully dry and grindable. Burning to 700 degrees can be made into pottery and can contain water. Burning to 1230 degrees is porcelain, which can be almost completely non-absorbent and resistant to high temperature and corrosion. The flexibility of its usage has various creative applications in today's culture and technology. Invented pottery. Ceramic materials are mostly oxides, nitrides, borides and carbides. In China, the main producing areas of ceramics are Jingdezhen, Gao'an, Fengcheng, Pingxiang, Foshan, Chaozhou, Dehua, Liling, Zibo and other places.

Industrial chain

For the ceramic industry, its upstream industries mainly include: kaolin, feldspar, quartz, zirconium silicate and other raw material supply, as well as liquefied petroleum gas, natural gas, electricity and other energy industries. Ceramics can usually be divided into three categories: daily ceramics, art ceramics and architectural ceramics. According to the classification of porcelain: at present, the main circulation in the market are daily fine porcelain, daily ordinary porcelain, daily stoneware porcelain, bone porcelain, exquisite daily porcelain, underglaze color daily porcelain, daily fine pottery and so on. According to the flower surface decoration method classification: according to the characteristics of the flower surface can be divided into glaze color, glaze color, underglaze color, color glaze, uncolored white porcelain and so on. Among them, the production of daily ceramics can be said to be due to people's needs for daily life. In daily life, people have the most contact and are the most familiar porcelain, such as tableware, tea sets, coffee sets, wine sets, rice sets, etc. Ceramic products are mainly supplied to supermarkets, shopping malls and specialty stores, ceramic wholesale markets, building materials markets and e-commerce platforms.

1. Impact of upstream industries

China's ceramic upstream resources are relatively rich, which can meet the demand for resources in the ceramic manufacturing industry. The main raw material of ceramic products is kaolin, and China's rich content of such resources, ceramic glaze main raw materials quartz, feldspar, zirconium silicate and other mineral resources are also relatively rich, and has a mature trading market, so the ceramic industry, especially daily ceramic enterprises by the upstream raw material manufacturers to a low degree of restrictions.

2. Relevance of downstream sales channels

The downstream sales channels of ceramics are mainly supermarkets, shopping malls and specialty stores, ceramic wholesale markets, building materials markets and e-commerce platforms. Among them, the subdivided household porcelain, hotel porcelain and gift porcelain are for end customers, usually enterprises are through self-built sales network to carry out marketing activities, the dependence on distribution channels is not strong.

With the continuous accumulation of operation experience and the continuous maturity of business philosophy, ceramic enterprises must further establish corporate brands, develop sales channels, strengthen team building and improve the layout of domestic marketing networks, and optimize product structure to reduce the dependence on sales channels in local markets.

  

 

Source: China Business Industry Research Institute

The future development trend of daily ceramic industry

With the development of economy and the improvement of living standards, consumers' demand for daily-use ceramic products will change in the future, mainly in the following aspects:

(1) The trend of consumption upgrading to high-end, health and environmental protection

As people's attention to safety, health and environmental protection issues continues to increase, consumers' requirements for ceramic products in contact with food are not only simple economical and practical, but also high quality, beautiful appearance, low lead, cadmium dissolution, and thermal stability Good will become an important reference index for consumers to purchase ceramic products, and the market demand for high quality daily-use ceramics will further increase.

In order to meet the increasing consumer demand of customers, large manufacturers of daily ceramics will launch newly designed products every quarter. The products are developing in the direction of health, green, environmental protection and high quality. The catering porcelain of restaurants and star hotels has also been maintained. A high update speed. With the continuous development of economy and the continuous improvement of people's income level and consumption ability, especially the rapid development of tourism and catering industry, China's daily ceramic market will continue to show a good trend of rising quantity and quality in the future, and the characteristics of daily ceramic consumption upgrading will be more obvious.

(2) The trend of diversification and personalization of demand

Due to the differences in living standards, cultural background, artistic appreciation and other aspects of consumers, and thus the demand for products is not exactly the same, therefore, the production and sales of a single variety in the market is difficult to meet the different needs of Guangdong Songfa Ceramics Co.

the needs of the consumer. In the future, a series of obvious changes will take place in daily-use ceramics. The main characteristics of the products are high quality, full-featured, colorful and novel shapes, that is, the products are developing towards a diversified trend. Ceramic manufacturers do a good job in decorative pattern design, color matching, decorative materials and modeling design, and integrate profound cultural heritage to meet consumers' needs for personalized, artistic, and diversified special and special-shaped ceramic products. Consumers enjoy high-grade spiritual life beyond the material meaning. In the future, the demand for personalized daily-use ceramic products in China will continue to increase, and high quality daily-use ceramics will become gifts, memorials and collections for high-end people.

(3) Branding trend of business

In the international daily-use ceramic market, "Royal Dalton" in the United Kingdom, "Noritak" in Japan, "Weibao" in Germany, and "Havaron" in France are all internationally renowned brands. The formation of these brands All have a long historical and cultural background, and long-term adherence to the boutique route. In recent years, with the internationalization of China's ceramic enterprises continue to accelerate the pace of product technology continues to improve, the brand construction of ceramic enterprises is becoming increasingly urgent. Through brand building, ceramic enterprises gradually shift from product output to brand output, so as to continuously improve the added value of products and market competitiveness. In the future, only through the shaping of brand image, the enterprise with distinctive characteristics, unity and stability, and contains profound brand culture, can have a sustainable development road.

The above materials and analysis are all from the "2017-2022 China Ceramic Industry Market Prospect and Investment Opportunities Research Report" released by the China Business Industry Research Institute.