China's daily-use ceramic market quantity quality rise consumption upgrade significantly

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[China Building Materials Network] As people pay more and more attention to safety, health and environmental protection issues, consumers' requirements for ceramic products in contact with food are not only simple, economical and practical, but also high quality, beautiful appearance, low lead, cadmium dissolution, and good thermal stability will become important reference indicators for consumers to purchase ceramic products, and the market demand for high quality daily-use ceramics will further increase.

In recent years, due to the rise of emerging ceramic producing countries and the substantial increase in the output of ceramic products in developing countries, the total output of ceramics in the world has increased significantly, and the international ceramic market has shown the characteristics of high-grade, artistic, diversified, personalized, and market sales.

According to different applications, the global ceramic market can be subdivided into daily ceramics, architectural ceramics, sanitary ceramics and art ceramics. Among them, daily ceramics, as an irreplaceable daily necessities in people's daily life, have the advantages of safety, hygiene, easy washing and good thermal stability compared with plastics, metals and other daily necessities, and their growth is much higher than the overall level of the ceramic industry.

In recent years, the total output of daily-use ceramics in the world has been gradually increasing. The main producing areas of international daily-use ceramics are distributed in Asia and Europe, among which Asia is the top producing area of daily-use ceramics in the world. The output of domestic ceramics in China has been ranked first in the world for more than ten consecutive years. In 2012, China's domestic ceramics accounted for more than 62% of the world's total output.

In the past ten years, with the deepening of reforms, especially the gradual rise of private enterprises, my country's mass-produced ceramics have rebounded to a stage of rapid development and maintained a high growth rate. Although China has become the world's largest producer and exporter of ceramics, but at present, China's ceramic industry still has the problem of low overall grade: first, the technology and equipment has not reached the world's more advanced level, and second, the development of China's ceramic industry for a long time in the past lacks the awareness of establishing a brand in the international market. The construction of national brand is a key point for the future development of ceramic industry. In 2012, the country's total output value of daily-use ceramics 94 billion RMB, with a total output of 33 billion pieces, accounting for more than 62% of the world's total output. The total export volume was 7.002 billion US dollars, and the total import volume was 0.28 billion US dollars, accounting for about 30% of the world's total daily-use ceramics trade. In 2013, the total output of domestic ceramics was 37.5 billion.

With the continuous development of economy and the continuous improvement of people's income level and consumption ability, especially the rapid development of tourism and catering industry, China's daily ceramic market will continue to show a good trend of rising quantity and quality in the future, and the characteristics of daily ceramic consumption upgrading will be more obvious.