Millennium Porcelain Capital Renews Silk Road Glory (Interview with Representative Committee)

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Representative Zhong Zhisheng


At the 2015 Jingdezhen Ceramic Expo, Zhong Zhisheng (second from left) is watching a ceramic performance by foreign exhibitors.

Cheng Shaoai

If the city also has gender, then the porcelain capital Jingdezhen is like a gentle woman. The continuous kiln fire for thousands of years has given her a gentle posture and a very charming temperament, making people all over the world yearn for her. Craftsmen come from all directions, and they go all over the world. Jingdezhen City in Jiangxi Province has always been an open and inclusive city. This unique style has made great progress in the ceramic industry here, and has also created a unique scene of Jingdezhen's "Jingpiao" everywhere and "foreigners.

Thousands of years ago, Jingdezhen has been famous all over the world, in today's how to find a bigger stage of development, to build a millennium porcelain capital "dream space"? This reporter interviewed the National People's Congress, Jingdezhen Municipal Party Secretary Zhong Zhisheng.

"the belt and road initiative" to Continue Brilliance

As early as on the ancient Silk Road, where camel bells were leisurely and sailing boats were dotted, Jingdezhen was an important source of goods and one of the important starting points. Facing the new opportunities of the "Belt and Road" today, "Jingdezhen actively integrates into the national'Belt and Road' strategy, enhances friendship with countries and regions along the'Belt and Road', strengthens cooperation in ceramics, tea and other industries, and jointly promotes cultural exchanges between the East and the West, Economic and trade development, once again continue to write the glory of the Silk Road." Zhong Zhisheng said.

In December 2014, Jingdezhen took the first substantial step. In the same year, the delegation of Jingdezhen City paid a friendly visit to Sri Lanka, Thailand and Cambodia, and signed letters of intent to establish sister city relations with Matala City, Nampang Prefecture and Kampong Chhnang Province.

Today, Jingdezhen has accelerated the pace of integrating into the "the belt and road initiative" construction. Zhong Zhisheng said that on the one hand, Jingdezhen will build a "famous workshop garden" to provide a better development environment for famous workshops and artists, and protect and inherit hand-made porcelain skills; on the other hand, it will vigorously implement the "three old" protection project of old blocks, old factories and old kiln sites, and transform the old factory buildings into ceramic cultural industrial parks.

At the same time, Jingdezhen has also established sister city relations with porcelain-producing cities in more than a dozen countries along the "Belt and Road" with the help of the International Ceramic Expo platform to strengthen ceramic cultural exchanges.

In July 2015, more than 100 exquisite ceramic works in Jingdezhen appeared in the "Chinese Ceramic Culture Week" of the Milan World Expo in Italy. Through the gate of the Milan World Expo, it further accelerated its integration into the "Belt and Road" construction.

Gold-lettered signboard, innovation and upgrading

Ceramics is Jingdezhen's world business card, thousands of years of kiln fire, accumulated a heavy industrial advantage, now how to develop?

On March 5, Premier Li Keqiang of the State Council said in his government work report that "enterprises are encouraged to carry out personalized customization and flexible production, cultivate the craftsman spirit of excellence, increase varieties, improve quality, and create brands". Zhong Zhisheng believes that the arrival of the era of mass aesthetics, especially the arrival of consumer demand for personalized customization, and the rapid development of emerging formats such as the "Internet", have provided a broad market space for ceramic products, ceramic companies, and the ceramic industry. "We must seize the opportunity to protect, enlarge, and make good use of the gold-lettered signboard of'Jingdezhen', vigorously develop handmade porcelain and high-tech ceramics, increase the added value of daily-use ceramics and artistic ceramics, and promote the high-end, branding, and internationalization of the ceramic industry., To create a'ceramic industry upgraded version '." Zhong Zhisheng said.

In addition to using ceramics as a city industry, Jingdezhen has also established a "31" industrial system in which "aviation is an emerging industry, automobiles are an important industry, and tourism is a hope industry.

Beautiful China, Green Rise

Jiangxi is regarded as a "model" of beautiful China, and Jingdezhen has been exploring its own green rise.

Premier Li Keqiang pointed out in his government work report that "new breakthroughs have been made in promoting green development" and "accelerating the green transformation of traditional manufacturing industries". Zhong Zhisheng said that enterprises need to establish a green production concept. The government should guide enterprises to enrich the supply of ecological products, strengthen the development, design and production of ecological industrial products and ecological daily necessities, do a good job in the recycling of resources, reduce the loss rate of resources, and promote the rational use of resources; guide enterprises to continuously increase environmental protection Investment, effectively reduce the generation and discharge of pollutants in the process of production and operation, and vigorously develop pollution-free, safe and high-quality green products.

At the same time, the government should establish the concept of green achievements. Zhong Zhisheng said: it is necessary to transform green consciousness into ideas, run through the requirements, reflect it on the path, and implement it in practice. We should attach importance to both "outstanding achievements" and "potential achievements", increase the weight of ecological indicators in the assessment system, and use the "green baton" to guide all localities to take the road of green rise.

The concept of green consumption in society is also crucial. "Ecological protection is a national undertaking. We should vigorously advocate low-carbon living and green consumption, enhance citizens' awareness of ecological consumption, and let the whole society establish a green consumption concept." Zhong Zhisheng said.